List Rental is OUT
Lead Generation is IN
Lead generation is growing in importance
as a source of revenue for many publishers.
Texterity has created Reader Behavior
Tracking and Lead Nurturing to support
publishers’ ability to profile their audience
and effectively target offers.
ANNOUNCING: ReaderBehaviorTracking
HOW IT WORKS
• Texterity tracks actions taken by an individual
subscriber. These actions can include ads
clicked, pages read or videos seen.
• Individual subscriber profile data is provided
to the publisher’s fulfillment firm or Marketing
Automation System.
• New options! Sell the leads, produce targeted
offers to the leads, or create custom content
for highly targeted audience segments.
Go to http://www.GTxcel.com
